WISHLIST FEATURE FOR NATURKOMPANIET
UX DESIGN • RESEARCH • BUSINESS METRICS
Context
Project’s key objective
The case study aims to elaborate on an interaction concept and outline how can it best satisfy the needs of our user to have a wishlist functionality online.
Know Your User and Goals
Persona / User Story / Pain Points / Goals
Customer Journey Map
HMW
How might we...
Benchmark
For benchmarking indirect and direct competitors were examined. The other Fenix brands like Globetrotter are grouped as direct competitors.
UX and Buiness Decisions on Wishlist Functionality
Decisions / Brainstorming Activities and Sketches / User Flow
Should it be used with log in or without log in more functional for the wishlist feature?
Sketches
User Flow
Final Design
Research Plan
A/B Test Plan
Metrics to Track
There are a few key metrics that you may want to track when building a wishlist feature for NATURKOMPANIET:
In addition to these metrics, such as sales revenue, website traffic, and customer acquisition costs can be tracked.
Prototype
What I’d do differently next time.
Conclusion / Lesson Learned
I’ve learned to design a new feature such as a wish list, an overview of the whole user journey is more important than focusing only on the feature itself. Evaluating how this new feature is going to impact other parts of the product is the key to successfully implementing new functionality
Thanks for reading!
For more work inquiries, or to grab a coffee do email me at duygugokoglu@gmail.com
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