Hello, there! I am Duygu GökoÄŸlu.
Product Designer (5+ yrs, B2B/B2C SaaS) based in Hamburg, combining architecture and UX research to craft clear, scalable, and delightful digital products. Outside of work, I write about design, AI tools, and systems thinking, and I’m always curious about how technology can better support human creativity.
What I Do
Designing seamless digital experiences at the intersection of UX, technology, and cognitive science.
UI-UX
Product Design
Product Improvement & Optimization
User Research & Usability Testing
Design Systems & Accessibility
Information Architecture & Cognitive Workflows
Selected Works
Cybersecurity
Designed flows across AWS, Azure, and GCP; worked on threat detection, misconfig analysis, and onboarding UX.*
Leveraged user segmentation to increase adoption of complementary features and improve retention.
WCAG 2.2 AA self-assessment and drove inclusive product improvements.
*These projects are protected due to confidentiality. Reach out for a guided walkthrough.
Other Showcases
Designed filters to streamline job discovery and boost engagement.
Created a wishlist flow to match user expectations and boost conversions.